" Hrishikesh Lonkar is the brainchild behind A Fragrance Story. Having spent 24 years of his life in the field of Sales & Marketing, Business Development & Channel Management, he has aced the technique of story- telling. Taking this ahead, he started this venture. India is a diverse country filled with different cultures, festivals and more importantly different fragrances, which represent a particular city. Staying true to its roots, Hrishikesh is trying to establish unique aspects of every place thus turning each perfume in its own Fragrance Story… "